Privacy Policy
Effective date: 2026-05-28
1. Purpose of this policy
- This Privacy Policy explains how Sainhall Nutrihealth Pte. Ltd. collects, uses, discloses, stores, and protects personal data through deefruit.sg and related services.
- This policy is intended to support compliance with the Singapore Personal Data Protection Act 2012 (PDPA).
2. Personal data we may collect
- Identification and contact data, such as your name, email address, phone number, billing address, shipping address, and account credentials.
- Transaction data, such as order history, delivery details, payment status, refund history, and customer service communications.
- Technical and usage data, such as IP address, browser type, device identifiers, pages visited, cookies, and similar analytics data.
- Marketing preference data, such as consent records, subscription choices, and campaign engagement data.
3. How we collect personal data
- Directly from you when you create an account, place an order, join a mailing list, submit a form, request support, or participate in a promotion.
- Automatically through cookies, pixels, server logs, and analytics tools when you use deefruit.sg.
- From service providers and business partners involved in payment, logistics, customer support, fraud screening, or website operations.
4. Purposes for collection, use, and disclosure
- To process orders, payments, delivery, returns, refunds, replacements, and customer support requests.
- To verify identity, prevent fraud, manage risk, and maintain website security.
- To improve our website, products, customer service, and internal operations.
- To send service-related notices such as order updates, account notices, and policy changes.
- To send marketing communications where permitted by law and where the required consent or other lawful basis applies.
- To comply with legal, regulatory, tax, accounting, audit, dispute-resolution, or law-enforcement requirements.
5. Consent and withdrawal of consent
- Where consent is required under the PDPA, we will obtain it before collecting, using, or disclosing your personal data for the relevant purpose.
- You may withdraw consent at any time on reasonable notice, subject to legal or contractual restrictions and the consequences of withdrawal.
- If you withdraw consent for essential processing, we may not be able to continue providing some products or services.
- By providing your delivery address and contact details during checkout, you are deemed to have consented to us sharing this data with our logistics partners for the sole purpose of fulfilling your order.
6. Marketing and Do Not Call compliance
- Email marketing communications will include an unsubscribe mechanism where required.
- For marketing messages sent to Singapore telephone numbers, we will comply with the PDPA Do Not Call provisions unless an applicable exemption applies or clear and unambiguous consent has been obtained.
7. Disclosure of personal data
- We may disclose personal data to payment processors, logistics providers, cloud and website hosting providers, analytics providers, customer service vendors, professional advisers, insurers, auditors, and regulators where reasonably necessary.
- We require service providers handling personal data on our behalf to protect it appropriately and to use it only for authorised purposes.
8. Overseas transfers
- If personal data is transferred outside Singapore, we will take steps required under the PDPA to ensure that the transferred data is protected to a standard comparable to that under Singapore law.
9. Accuracy
- We rely on you to provide accurate and complete personal data and to inform us of changes.
10. Protection of personal data
- We implement reasonable administrative, physical, and technical safeguards to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.
- No method of transmission or storage is completely secure, but we work to reduce risk appropriately.
11. Retention
- We retain personal data only for as long as it is needed for business or legal purposes, after which it will be securely deleted, destroyed, or anonymised where appropriate.
12. Access and correction requests
- Subject to the PDPA and applicable exceptions, you may request access to personal data we hold about you and request correction of inaccurate or incomplete personal data.
- We may require sufficient information to verify your identity and process your request.
- Where permitted by law, we may charge a reasonable fee for an access request and will inform you before processing it.
13. Cookies and similar technologies
- We may use cookies and similar technologies to enable site functionality, remember preferences, analyse traffic, personalise content, and measure campaign performance.
- You can manage cookies through your browser settings, but disabling some cookies may affect site functionality.
14. Third-party links
- deefruit.sg may contain links to third-party websites or services. We are not responsible for their privacy practices.
15. Children
- Our website is not directed at children, and we do not knowingly collect personal data from children without appropriate consent where required.
16. Updates to this policy
- We may revise this Privacy Policy from time to time. The updated version will be posted on deefruit.sg with the revised effective date.
17. Contact and complaints
- For privacy questions, requests, or complaints. please contact hello@deefruit.sg / deedee@deefruit.sg or use the contact details published on deefruit.sg.

